Thursday, 11 September 2008

Bald Heads

Nancy alerted me to this news item in the BBC News. We felt that this novel way of advertising would interest the readers.

(Pic from BBC News/Asia Pacific)

Bald-head adverts

for NZ airline

New Zealand's national airline is looking for bald passengers to head up a new advertising campaign.

The carrier said it wanted 50 passengers to be "cranial billboards" and publicise a new check-in service on their heads.

The fliers will be offered money to have their pates temporarily tattooed with the message.

The airline said it would pay NZ$1,000 (£380; $666) per head, making it easy money for bald frequent fliers.

The airline's marketing manager Steve Bayliss said in a statement: "How better to tell our customers that Air New Zealand is going to do something about [long check-in queues]... than through messaging they can read while they're standing in a queue themselves?"

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